General Manager at Whai Rawa

Sam Kellar is the General Manager of Whai Rawa, the investment scheme of Te Rūnanga o Ngāi Tahu. In this role, Sam leads the delivery of long-term financial wellbeing for Ngāi Tahu whānui, overseeing strategy, stakeholder engagement, and operational performance. With a strong background in financial services and kaupapa Māori leadership, Sam is focused on growing intergenerational wealth and enhancing equitable access to savings and investment opportunities.

Sam is also a director of Taumutu Rūnanga Limited and has more than 17 years’ experience in the financial services industry across banking and funds management. He brings a strategic lens to building long-term, intergenerational wealth for Ngāi Tahu whānui. His work focuses on aligning commercial success with kaupapa Māori values, advancing sustainable investment, and partnering with iwi, hapū, and regional stakeholders to grow shared prosperity.